LAUNCHING INSPIRE TAB

Concepting, creating & shipping a feature into the most desirable placement on Amazon — in less than a year.

The Inspire Tab is a personalized shopping feed, available in the Amazon mobile app. The experience features shoppable photos and videos, tailored to the customer based on their selected interests and previous shopping history on Amazon.

Inspire was introduced to the Amazon experience to support customers in shopping for fun and entertainment, and to offer opportunities for personalized discovery and exploration.

The feature launched in December of 2022, and has been covered by WSJ, Forbes, The Verge, CNET, and TechCrunch.

My role —

Sole design program manager from concept phase through launch (April – December).

• Defined the product vision and feature requirements in collaboration with UX, product and tech leaders.

• Established, managed and implemented the design backlog.

• Partnered with UX researchers to write and execute test plans to get early feedback from customers.

• Facilitated prioritization exercises based on customer benefit, business goals, and level of engineering effort to determine the MLP experience.

• Represented the design team in correspondence with project leaders and stakeholders through regular executive updates and reviews.

• Led the design team in following an agile process, allowing design and engineering to run in parallel work streams and increasing the speed at which product development took place.