ESTABLISHING SHOP BY INTEREST

Conceptualizing, shaping and implementing the design roadmap for a multi-million customer experience.

Shop by Interest is a social shopping experience on Amazon which features videos, photos and collections from creators and brands, organized into interest-based feeds. This program was born with the goal to make online shopping more fun and social — through community, content and commerce.

I acted as the sole design program manager for this product for two years, leading the design team and collaborating with product and tech through several product launches such as: introducing personalized content to the Shop by Interest landing page, integration with the Inspire experience, and a program rebrand.

My role —

Leading the design team & determining project prioritization

• Created, managed and implemented the design team’s roadmap and backlog.

• Led prioritization discussions to determine the strategic sequencing of CX projects based on customer benefit, business goals, and level of engineering effort.

• Instituted processes such as: sprint planning, project kick-off meetings, cross-functional design reviews, and design handoff & UAT.

• Represented the design team in correspondence with project leaders and stakeholders through regular executive updates and reviews.

Product visioning & roadmap implementation

• Developed a mechanism for regular cross-functional brainstorms, aligned to the team’s rhythm of business. Produced facilitator & participant materials and schedules.

• Facilitated several design thinking workshop series with design, product and tech stakeholders.

• Defined the product vision to be used in developing subsequent product roadmaps.

• Captained product vision materials to be presented to senior leaders.